Hi there. This is Gathoni, an African literature lover, biking enthusiast and internet marketing freak and anything adventurous – am down for it. I have loved writing since I can remember and I believe that where I am today has a lot to do with that passion. This blog is as a result of a challenge by one of my oldest friends who saw something in me that I was missing on all along.
I have had two passions; writing and writing.
My journey in digital marketing started way back after I graduated.
I had just completed my undergraduates and was invited for a job interview at a local leading recruitment firm.
What I didn’t know was that that interview would lead to an offer I have not regretted up to today.
After the many interview questions, I went home and later that day I was offered a position as Communication Officer at one of the leading websites in Kenya, an affiliate of the said recruitment firm.
My role entailed basically maintaining the website and social media pages.
During that time I would get introduced to the world of digital marketing.
It was like nothing I had ever done before .
Right there my future began to take shape and within a year I was sure that digital marketing was what I wanted to do.
Between then and now, I have gained a lot of experience and have continued honing my skills in SEO, social media marketing, blogging, email marketing, content marketing, social media marketing and other components of digital marketing.
I am still fully employed, leading a team of talented digital marketers while sharing my knowledge and experience through this blog.
I still have a lot to learn and that’s because I believe that the future is now.
During my free time, I also create short fiction stories, a talent that has been in e ever since I was in primary school.
And there you have it, that’s the journey that has been of this full time digital marketer!